Licensed Q Arabica Grader, M.A. Journalism
- November 5, 2019
Light roasted coffee as we know it today started to become popular about ten years ago – around the same time so-called ‘third wave coffee’ began to take off. The pioneers of the movement were American roasters such as Stumptown and Intelligentsia. These companies pioneered a model where the middleman was circumvented to trade directly with coffee farmers around the world.
Because the roasters were suddenly able to buy coffee beans of higher quality than before consistently, they gradually concluded that it made sense to roast them lighter.
It’s the same logic when you cook an expensive T-bone steak; to appreciate the product, you don’t go well done but instead, opt for rare or medium.
High-quality green coffee is naturally sweet and packed with interesting flavors, so many coffee geeks took a liking to this roasting philosophy.
In recent years, however, the light approach has turned into a bit of a competition with some roasters taking it too far.
In Europe, particularly in countries such as Denmark and Norway, some roasters tend to flirt with this dangerous thing called ‘underdevelopment.’
So where do we draw the line between light and ‘too light’?
To explain my point, we have to dig into the more geeky parts of coffee roasting.
When you are roasting coffee every second matter, especially, in the phase around what is known as the ‘first crack.’
At that moment the beans have a physical reaction to the heat and start popping in a way similar to popcorn.
If you stop the roasting right when the first crack occurs, which is what some modern roasters do, you’ll have coffee with these characteristics:
However, if the roaster is not skillful, you will often experience these negative traits as well:
Typically, the first crack lasts around 90-120 seconds. However, after the clearing of the first crack, the coffee will have none of the traits associated with underdevelopment, yet you’d still be able to classify it as a light roast.
At this point the beans usually have these characteristics:
If you ask me (and many other coffee snobs), the above description is precisely what coffee is meant to be.
However, this raises a problem: Light roasts can both be extraordinarily tasty or extremely disappointing, and it can often be difficult to tell just from looking at the bag.
Light roasts, often called cinnamon roasts in the US, are indeed not for everybody. They are for adventurous people, who are open to the idea that coffee can taste fruity or tea-like.
Also, what’s significantly all the more disappointing and befuddling is that light roasts are often more challenging to brew compared to the regular Joe from your college days.
Light roasts often require the right tools to shine:
If you’re the kind of person who uses tap water and a French press or an old Mr. Coffee, you’re nearly destined to be baffled. Instead, opt for a roast labeled ‘full-city‘, which is much more soluble, and thus easier to brew.
Cinnamon, blonde, city, medium, breakfast. What do all these things mean? Well, the truth is that they all could all refer to the same bean depending who you’re talking to. Your light roast might me my medium and vice versa.
In recent years, Starbucks has used the term blonde roast to describe the company’s lightest beans, however, with the company’s general (dark) roasting philosophy in mind, this isn’t saying a whole lot.
To find the best light or medium roast for your palate, you will usually have to get acquainted with different brands and try their beans.
Even though I’d encourage all burgeoning coffee connoisseurs to experiement with different types of roast, in the end you got to trust your own tastebuds and just brew what you love; not what everybody is raving about on Instagram.